The Early Adopter Coalition has agreed to test finalist materials within their supply chain in an effort to eliminate fossil fuel based thin-film plastic permanently. Are you interested in joining the coalition? Let us know!
An integral part of the TOM FORD Plastic Innovation Prize was the nine-month material testing phase sponsored by Nike. This phase includes field testing in Caribbean waters, in-lab testing led by the New Materials Institute at the University of Georgia, and field testing in Pacific Northwest waters led by the Seattle Aquarium. The Aquarium also led a bespoke, first-of-its-kind laboratory-based modeling designed to approximate the effect of the materials on the health and well-being of marine mammals. Read more about the Material Testing Protocols.