Early Adopter Coalition

The Early Adopter Coalition has agreed to test finalist materials within their supply chain in an effort to eliminate thin-film plastic permanently. Are you interested in joining the coalition? Let us know!

Material Testing Partners

An integral part of the TOM FORD Plastic Innovation Prize is the year-long material testing phase sponsored by Nike. This phase includes field testing in Caribbean waters, in-lab testing led by the New Materials Institute at the University of Georgia, and field testing in Pacific Northwest waters led by the Seattle Aquarium. The Aquarium will also lead bespoke, first-of-its-kind laboratory-based modeling designed to approximate the effect of the materials on the health and well-being of marine mammals.

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