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Why is the prize focused on alternative materials, rather than reuse, new business models, or policy change?

While new recycling technologies, reusable solutions, new business models, and policy changes are critical pieces to solving the world’s plastic crisis, we believe the most impactful approach for solving the issues with thin-film plastic is through material innovation. 

This is largely because thin-film plastic is a high-volume, low-value product, making many circular economy approaches challenging and the unit economics  inhospitable for new recycling approaches

Questions? Email us at info@plasticprize.org